Hospitality Design

The Tampa Bay Rays recruited PRA over the years to do a series of renovations to their existing stadium, Tropicana Field. The renovations included space along the third base-line, The Draft Room Season Ticket Club, second floor offices, and their center field fan location coined as “The Porch in Center Field.”
Read moreThe Season Ticket Club blends hospitality and comfort to provide a unique experience for full season ticket holders. In addition to providing guests behind-the-scenes access to team staff, players, and coaches, the club features a variety of seating and entertainment options. The space is designed to feature the team’s brand identity and foster the passionate connection between season ticket holders and the baseball club.
Both the Left Field Ledge and the Porch in Center Field are renovated spaces with re-imagined fan amenities with amplified game viewing, and food and beverage offerings. Each are designed to provide one-of-a-kind gameday experiences for fans. Designed in narrow schedules between off-seasons with swift feedback loops and responsive contract administration, these two projects represent PRA’s commitment to help the Tampa Bay Rays achieve their operational goals in providing one of the friendliest entertainment environments in sports and engage fans from the their arrival to the final out.
On the mezzanine level of Tropicana Field, PRA designed new offices for the Creative and Marketing Department in a former 9,000 square foot museum space. Working expeditiously with the Tampa Bay Rays’ user groups, City of St Petersburg Fire Marshal, Building Department, contractor and design-build engineers, the project was completed under difficult time constraints and Covid-19 protocols. New mechanical systems, sprinkler systems and lighting were routed creatively under an existing low floor deck to meet the goals of a dynamic work environment and greater sense of volume.
The open concept office is with a variety of workstations
Location in the stadium for fans to get hand crafted beverages
This conference room, coined as the "Think Tank", is an interactive room with smart boards, video conferencing, and display space
One of many concessions stands for fans
Location in the stadium for fans to purchase beverages and socialize
Concession area for fans to eat, socialize, and watch the game
The space is designed to feature the team’s brand identity and foster the passionate connection between season ticket holders and the baseball club
Office space and collaboration areas for employees to work